Brief:  Rock The Bells asked for new ways to leverage their icons and digital publications to increase the efficacy of their apparel business and brand collaborations with partners like Ford, P&G, and Toyota

Scope: Strategy, paid social management, creative development, email marketing

Results:

• Over 200M impressions delivered at a fraction of the cost of traditional targeting

• 32% of total inventory sold via email pre-order campaigns.

• 75% decrease in CPM

• 15.95% CTR in branded campaigns

• Sold out Art Basel, RTB Cruise and RTB  Festival

• 2.45x ROAS in commerce campaigns